You know how important it is to reach your target audience where they are spending their time. And one of the biggest platforms people are spending their time on is YouTube. With over 2 billion monthly active users, it’s a no-brainer that you should be using YouTube as a part of your marketing strategy.
But simply uploading videos to the platform isn’t enough to get noticed. You need to ensure that your videos are ranking high in search results and getting views. In this article, we’ll dive into how to get your videos to rank on YouTube.
Do Keyword Research
Before creating any video content, it’s important to do some keyword research. This will help you understand what people are searching for and what terms you should be using in your video titles, descriptions, and tags.
Google Keyword Planner is a great tool to use for this research. Simply enter a keyword related to your video topic and the tool will generate a list of related keywords along with their search volumes. You can use these keywords to optimize your video content and help it rank higher in search results.
Optimize Your Video Title and Description
Your video title and description are crucial to getting your videos to rank on YouTube. Make sure to include your target keyword in the title and the first sentence of your description. YouTube’s algorithm uses this information to determine what your video is about and rank it accordingly.
Additionally, make sure to include a detailed description of your video that includes relevant keywords. This will not only help with ranking, but also provide viewers with a clear understanding of what they can expect to see in your video.
Use Tags
Tags are another way to help YouTube’s algorithm understand what your video is about. When adding tags, make sure to include your target keyword along with other relevant keywords. This will help your video show up in related video suggestions and search results.
Create Engaging Content
At the end of the day, the key to getting your videos to rank on YouTube is creating engaging content that people want to watch and share. Focus on creating high-quality videos that are relevant to your audience and provide value.
This could mean creating tutorial videos, product demos, or even behind-the-scenes footage. The key is to provide something that your audience will find valuable and want to engage with.
Encourage Engagement
Encouraging engagement on your videos is another way to help them rank higher on YouTube. This includes getting likes, comments, and shares on your videos. The more engagement your video has, the higher it will rank in search results.
One way to encourage engagement is by asking viewers to leave a comment or share the video with their friends. You can also run contests or giveaways to incentivize engagement.
Promote Your Videos
Finally, don’t forget to promote your videos across your other marketing channels. Share your videos on social media, embed them on your website, and include them in your email marketing campaigns. The more exposure your videos get, the more likely they are to rank on YouTube.
In conclusion, getting your videos to rank on YouTube requires a combination of optimization tactics and creating engaging content that people want to watch and share. By doing keyword research, optimizing your title and description, using tags, creating engaging content, encouraging engagement, and promoting your videos, you can increase your chances of ranking high in search results and reaching your target audience on this powerful platform.