RESUME

Director of Marketing

As the Director of Marketing, my goal is to drive the brand's presence to new heights and connect with our global audience in innovative ways. Together with my talented team - Josh, Brenda, and Danny - we'll be brainstorming creative campaigns and strategies to showcase the remarkable products SuperSprings International, Inc. has to of

Chief Marketing Officer

As a founding member of a highly regulated wholesale marketplace, played a key role in creating the brand, designing the platform's UI/UX, and developing a highly effective marketing strategy that resulted in over 10,000 validated B2B users within the first three months and 180,000 to date. Orchestrated the platform's initial success and its ongoing growth, with over 80,000 paying members and millions in recurring revenue. Despite industry restrictions, successfully launched a highly successful B2B Google Ads campaign that generated millions of new visitors and revenue. Maintained a hands-on approach to SEM and content creation while providing strategic direction and management for a small team of experts.

DIRECTOR OF marketing

Successfully launched a B2C startup for a traditional B2B media company and drove explosive growth through a targeted content strategy. Within 30 days, generated $1.2 million in recurring advertising revenue and attracted over 20k monthly visitors, proving the concept's viability. Transitioned the startup into a new arm of the business, Scotsman Guide, and grew magazine subscribers from under 13,000 to over 30,000 home loan professionals through strategic digital and print campaigns. Boosted web traffic by 30% for existing B2B pages with a strategic content campaign and spearheaded a complete redesign of the physical magazine and site UI/UX. Achieved an impressive 350% growth in inbound advertising revenue by introducing innovative products, expanding current offerings, and creating additional return opportunities. Built and managed a top-performing team of 10+ writers and 3 marketing professionals to achieve exceptional results.

Digital marketing manager

As a marketing leader for the organization, researched and developed five profitable consumer brands, managed go-to-market strategy, PR, and digital/print campaigns. Led digital marketing for Bob Marley's official brand, creating sales assets, maintaining newsletters/mailing lists, and developing cross-channel content. Achieved $6M+ revenue in 9 months from undeveloped brands without any paid advertising. Introduced a conversion attribution model, providing actionable insights into consumer sales channels. Led the creative asset development for the organization and incubator brands while maintaining a results-driven approach. Provided weekly reports to senior leadership on overall growth of consumer brands.

Head of marketing

Transformed B2B events with a digital focus, elevating the MRC to global market leader through a successful rebrand and repositioning. Generated a 112% surge in attendance and 23% surge in membership. Spearheaded the development of a new website, crafted a bespoke content calendar, and created a lead generation tool that propelled success, attracting top-tier companies like Facebook, Visa, and Whitepages.

Creative Director

Transformed brand identity and established compelling creative direction. Produced captivating materials, innovative promotional items, and striking signage. Developed comprehensive style guide and collaborated with VP of Marketing to craft a highly effective omni-channel strategy, delivering a 16.2% increase in enrollment. Track record of driving growth and revenue through cutting-edge tactics.

Director of events

Successfully rebranded special events, leading to a 23% increase in sponsorship revenue and an 37% boost in event attendance. Additionally led a campaign to increase membership by over 48%. Demonstrated leadership skills that were crucial in managing a volunteer staff of over 700 individuals, ensuring seamless execution of all initiatives.

marketing research & database manageR

Worked closely with senior leadership to identify and target potential and existing customers, resulting in a 27% increase in sales within the first two quarters. Accountable for tracking ROI of all marketing and sales efforts, and developed reports to determine the success of each campaign. Additionally, played an integral role in the planning and production of a national conference with over 3,000 attendees. Assisted the production department with design needs, wrote copy for site and marketing materials, and optimized SEO for the website, resulting in a 15% increase in organic web traffic. Responsibilities also included maintaining and collecting detailed analytics for all marketing campaigns, independently creating and analyzing marketing reports for senior executives, tracking ROI on all marketing campaigns, and analyzing results to create more focused campaigns.

Marketing Manager

Led the growth and development of marketing campaigns, and formulated strategies for customer acquisition, including managing all paid search and social advertising. By implementing targeted messaging and A/B testing, was able to reduce CPA by 37%. Additionally, built brand recognition through experiential marketing and other non-traditional tactics, and personally designed and developed a new website for the firm, resulting in a more than 20% increase in web traffic. Working closely with senior staff, developed internal documentation and a marketing calendar to ensure the successful execution of all marketing activities. Responsibilities included managing email subscription lists, social media accounts, SEM accounts, maintaining the marketing calendar, and overseeing the design and release of a new website. Focused on driving growth and achieving results through effective marketing strategies.

Sales & Marketing Coordinator

Led and coordinated the development of sales and marketing materials, maintained sales-related metrics, documents, and records, and reported on campaign efficiency to the regional manager. Responsible for coordinating logistics of incoming project and campaign requests, including trade show events, marketing collateral, PowerPoint presentations, and more. Tracked execution of integrated campaigns and content marketing components such as digital advertising, email, blog posts, webinars, web landing pages, press releases, and more. In support of a variety of content areas, including press releases, email campaigns, market-specific blogs, and product marketing literature, wrote and edited content. I maintained CRM campaign attribution and marketing automation databases with incoming leads, including list generation, data input, and reporting out campaign ROI metrics. Supported national marketing campaigns across sales, client support, and corporate communications of multiple business units. During my tenure, contributed to increasing branch sales by 62%. Duties also included managing day-to-day operations of the local branch, acting as marketing manager for the region, managing all sales and marketing calls, and performing human resources duties, including new hire processing, payroll, and terminations. Additionally, performed cold calls and sales/marketing visits to enhance the company's sales efforts.

EXPERTISE

• Demand Generation

• User Acquisition

• Creative Development

• Content Creation

• Event Production & Design

• SEM Management

• SEO Optimization

• Brand Development

• Customer Development

• Paid Media Strategy

• Hubspot/CRM Management

SKILLS

• Leadership

• Team Building

• Multi-Channel Marketing

• Sales Leadership

• Contract Negotiation

• User Segmentation

• Strategic Partnerships

• Competitive Analysis

• Product Development

• Marketing Automation

• Crisis Management

• User Experience

• Monetized Marketing

• Go-to-Market Strategy

• Graphic Design

• Adobe Creative Suite

• MS Office Suite

EDUCATION

University of Missouri (05/2008)

Bachelor of Arts & Sciences
Major: Communication
Minor: English
Film

Want to see a full listing of all my experience? Check out my LinkedIn profile to see a complete listing of all professional, volunteer and elected positions that I have held in addition to more than 40 recommendations from my peers.