Professional Experience


 November 2017 - Present

November 2017 - Present

marketing manager

Positioned brand to leverage reputation through strategic messaging. Led user-focused content creation, targeted social media growth, and a strong paid social/search strategy. Managed editorial, design and production of all digital content. Duties included:

  • Devising strategies to drive online traffic to the company website and social channels

  • Tracking conversion rates and making improvements to the website and other digital channels

  • Developing and managing digital marketing campaigns

  • Utilizing a range of techniques including paid search, SEO and PPC

  • Overseeing the social media strategy for the company

  • Managing online brand and product campaigns to raise brand awareness

  • Improving the usability, design, content and conversion of the company's digital channels

  • Responsibility for planning and budgetary control of all marketing

  • Evaluating customer research, market conditions and competitor data

  • Review new technologies and keep the company at the forefront of developments in digital marketing

 


 November 2017 - October 2018

November 2017 - October 2018

Digital marketing manager

Launched startup in November of 2017. Drove more than 250,000 visitors to the site in less than six months with a marketing budget of less than $20,000. Developed marketing strategy and business goals for organization that have lead to monthly recurring revenue in excess of $50,000 per month. Duties included:

  • Managing all marketing for the company and activities within the marketing department

  • Developing the marketing strategy for the company in line with company objectives

  • Co-ordinating marketing campaigns with sales activities

  • Overseeing the company’s marketing budget

  • Creation and publication of all marketing material in line with marketing plans

  • Planning and implementing promotional campaigns

  • Manage and improve lead generation campaigns, measuring results

  • Overall responsibility for brand management and corporate identity

  • Preparing online and print marketing campaigns

  • Monitor and report on effectiveness of marketing communications

  • Creating a wide range of different marketing materials

  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

  • Analyzing potential strategic partner relationships for company marketing

  • Review and revise the existing marketing strategy – paid and unpaid

  • Set engagement and growth strategies for digital channels

  • Develop and manage paid search campaigns


 March 2017 - November 2017

March 2017 - November 2017

Digital marketing manager

Working directly with senior management, l was tasked with managing all digital marketing efforts during my time at PH. Developing and executing marketing strategies based on in-depth data analysis was only a part of the equation. Graphic design, web development and lead generation were all vital aspects of this position. Duties included:

  • Working with the senior management to translate business goals into campaigns to drive results against KPIs for the corresponding inbound channels

  • Measuring and report performance of all digital initiatives, and provide actionable insights

  • Identifying trends and insights and optimize spend and performance based on said insights

  • Developing and execute social strategies aimed at growing revenue, building trust and collecting leads

  • Developing all copy and creative for B2B and B2C email marketing efforts

  • Writing code for all outbound email communication

  • Assisting creative team with graphic design responsibilities

  • Planning and executing A/B tests for all digital marketing efforts for 5 brand

  • Experimenting with new and exciting ways to leverage digital media


 September 2015 - March 2017

September 2015 - March 2017

marketing manager

Reporting directly to the CEO, I have been able to make waves in my time at the MRC. From a complete brand overall, entirely new website, branding and style guidelines to developing a comprehensive marketing plan, l have been able to define what the MRC is. Duties included:

  • Managing a team of two junior marketing associates

  • Developing and executing a comprehensive, annual marketing strategy

  • Overseeing internal and external communication including the development of copy and messaging for newsletters, alerts, briefs, and more

  • Managing social media marketing efforts including strategy, content development, member engagement, and more

  • Managing and developing web content with a focus on timeliness, relevancy, engagement and brand integrity

  • Managing media relationships with media partners, press, and industry professionals

  • Creating strong relationships with current and prospective members to foster sharing of industry specific content and growth of membership


 March 2015 - September 2015

March 2015 - September 2015

Creative Director

As the sole in-house designer, I was responsible for producing all marketing materials, promotional items, internal signage and more. Along with the VP of Marketing, I worked to craft a new marketing approach that saw a 15% increase in attendance. Duties included:

  • Managing publication projects from planning stage to final completion for internal and external distribution

  • Responding to inquiries from employees and the public, screening and directing individuals as appropriate

  • Producing College publications including the College catalog, schedules, viewbooks, brochures, flyers, programs, postcards, newsletters, and reports using appropriate equipment and software

  • Producing Foundation publications including annual reports, invitations, RSVP cards, envelopes, newsletters, programs, letterhead and membership cards using appropriate equipment and software.

  • Maintaining files of College news releases, publications and clippings.

  • Processing billing paperwork for the department and maintain accurate and up-to-date budgetary records.

  • Assisting the Public Relations Director in the arrangement for receptions or special events.

  • Providing clerical support for the department.

  • Tracking/recording all departmental expenditures; prepare budget status report and projections to be used with campaign and expense planning.

  • Serving on College committees as requested.

  • Performing assigned responsibilities, duties, and tasks according to established practices, procedures, techniques, and standards in a safe manner and with minimal supervision.

  • Writing, directing, capturing, editing and producing all college promotional videos.

  • Creating style guide for the college

  • Working alongside Vice President to create a marketing plan to be followed for next five years


 August 2013 - March 2015

August 2013 - March 2015

Director of marketing & special events

During my time at DWI. l was responsible for building and implementing an entirely new
website and worked to rebrand numerous special events. My efforts resulted in a more 
than 25% increase in sponsorship revenue and a 30% increase in event attendance. Duties included:

  • Creating marketing plan for organization

  • Crafting and promoting a membership program

  • Managing social media accounts

  • Managing event coordination and planning for more than 20 annual events attracting over 100,000 total visitors

  • Designing and launching a new website for the organization

  • Negotiating all advertising and media buys for the organization

  • Tracking ROI on all marketing efforts

  • Recruiting and managing a network of over 300 volunteers


August 2012 - August 2013

marketing research & database manageR

Worked directly with senior leadership to identify and target potential and existing customers for sales team. Tracked ROI of all marketing and sales efforts and developed report to determine success of each campaign. Efforts results in 27% increase in the first two quarters. Assisted in the planning and production of a national conference that played host to 3,000+ attendees. Assisted production department with any design needs. Wrote copy for site and marketing materials. Optimized SEO for website and managed all paid search advertising. Increased organic web traffic by 15%. Duties included:

  • Maintaining and collecting detailed analytics for all marketing campaigns

  • Independently creating and analyzing marketing reports for senior executives

  • Tracking ROI on all marketing campaigns and analyzing results to create more focused campaigns

  • Assisting production team with graphic design needs

  • Coordinating and planning an annual conference with over 3,000 attendees


 March 2010 - August 2012

March 2010 - August 2012

marketing associate & paralegal

Assisted with the daily growth and development of assigned marketing campaigns. Lead strategy for customer acquisition and managed all paid search and social advertising. Lowered CPA by 37% through targeted messaging and A/B testing. Built brand recognition through experiential marketing and other non-traditional tactics. Wrote, designed and developed new website for firm which helped to increase web traffic by more than 20%. Worked closely with senior staff to develop internal documentation and marketing calendar. Duties included:

  • Managing all day-to-day marketing activities

  • Managing email subscription list

  • Managing social media accounts

  • Establishing and managing all SEM accounts

  • Maintaining marketing calendar

  • Designing and releasing a new website

  • Drafting legal motions for a firm of four attorneys

  • Filing all motions, responses, notices, and other court paperwork


 May 2008 - March 2010

May 2008 - March 2010

Sales & Marketing Coordinator

Was responsible for leading and coordinating the development of sales and marketing materials. Maintained sales-related metrics, documents, and records and reported on campaign efficiency to regional manager. Coordinated logistics of incoming project and campaign requests, including trade show events, marketing collateral, PowerPoint presentations, and more. Tracked execution of integrated campaigns and content marketing components such as digital advertising, email, blog posts, webinars, web landing pages, press releases, and more. Wrote and edited in support of a variety of content areas including press releases, email campaigns, market specific blogs and product marketing literature. Maintained CRM campaign attribution and marketing automation databases with incoming leads, including list generation, data input, and reporting out campaign ROI metrics. Support national marketing campaigns across sales, client support, and corporate communications of multiple business units. Helped to increase branch sales by 62% in my time there. Duties included:

  • Managing day-to-day operations of the local branch

  • Acted as marketing manager for region

  • Managed all sales and marketing calls

  • Performed human resources duties including new hire processing, payroll, and terminations

  • Maintained profit and loss report, including full budget, for the branch

  • Performed cold calls and sales/marketing visits


Want to see a full listing of all my experience? Check out my LinkedIn profile to see a complete listing of all professional, volunteer and elected positions that I have held in addition to more than 20 recommendations from my peers.